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Place:ICC, Level 1, Dong Yu Grand Ballroom A
Time:15:30 - 16:45
Description:

-How to define “traditional” and “new” media?

-Have   the   rules   of   the   media   game   changed?   Content,   user  experiences, channels, which counts eventually?

-The changing behavior and preferences of readers and audiences

-Traditional media: the way ahead and the way out

-Credibility and public trust: challenge to both “old” and new

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