Place:ICC, Level 1, Dong Yu Grand Ballroom A Time:15:30 - 16:45 Description:
-How to define “traditional” and “new” media?
-Have the rules of the media game changed? Content, user experiences, channels, which counts eventually?
-The changing behavior and preferences of readers and audiences
-Traditional media: the way ahead and the way out
-Credibility and public trust: challenge to both “old” and new