博鳌亚洲论坛 2019年会

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Position: Home - Previous Annual Conferences - AC2019 - Speakers

Carlo Jose VILLO

Time:2019-03-18 21:30:37   Views:787   Origin:Boao Forum for Asia
Carlo Jose VILLO

Deputy Director, Philippine Broadcasting Service

Carlo Jose Villo is Director for FM operations and the brainchild of the Government’s FM Brand, 87.5 FM1 and 104.3 FM2- stations that cater to the youth and the mature market respectively. Produced world-class imaging material and introduced an effective format resulting in an unprecedented result in the ratings survey.  In 10 months, FM1 became the No.1 Contemporary Hit Radio station in the young market and FM2 being No.1 by people’s affinity in 12 months.  These stations achieved strong brand equity and recall via on-air discipline, superior on-air talent management, from selection, training, and development. To support this, he led the procurement of state-of-the art equipment and technical set up of the Bureau to achieve optimum broadcast quality and output. All together, he drafted and designed all broadcast space and converted all the old studios in the Central Office into a world-class broadcast facility. He also conceptualized and designed all the logos, show icons, artwork and branding collaterals of the PBS stations.  Correspondingly, he set up the Marketing and Selling scheme of the Bureau to be an income generating agency. Director Villo offers a proven track record of 30 years in radio management with broad experience in all aspects of on-air entertainment, programming, radio imaging and production, personnel and talent management, concept development and marketing techniques, on-ground signature events and multi-station management, with the ability and skill set to provide creative, innovative, and forward-thinking leadership in a team environment. All these, being focused on achieving groundbreaking executions, become industry benchmarks.