Vice President & Managing Director of Greater China， Apple Inc.

Isabel Ge Mahe is Apple’s vice president and managing director of Greater China, reporting to CEO Tim Cook and COO Jeff Williams. Isabel provides leadership and coordination across Apple’s China-based team. Isabel joined Apple in 2008 as vice president of Wireless Technologies, overseeing the development of cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies for nearly every Apple product. She also played a key role in developing new China-specific features for iPhone and iPad. Before joining Apple, Isabel served as Vice President of Wireless Software Engineering at Palm and held key technical and managerial positions at other wireless companies. Isabel holds Bachelor and Master of Electrical Engineering degrees from Simon Fraser University in British Columbia and an MBA from the University of California, Berkeley.