Founder & CEO, Reflower

Joy Zhu is the founder and CEO of Reflower (Beijing) Ecommerce Co., Ltd. In the context of consumer upgrades, she is leading Reflower, to use the innovated “flower subscription” model as the trigger point, transforming flowers from gifts into women’s daily consumer goods, leading the explosive growth of the flower industry. Reflower achieved a 7-times business growth, cumulatively delivered 500 million flowers, over 7 million users, and completed the B round of financing in 2017. Joy Zhu used to serve as the co-founder and CMO of Yidao, deputy editor of BIZMODE magazine, led to complete the financing from round A to round C. In 2017, won the “2017 Chinese Maker of the year”, rewarded by New Beijing Newspaper. In 2017, won the “Most Worthy of Attention Female Entrepreneur in 2017”, rewarded by Chuang Ye Bang. In 2017, won the “Best Female Entrepreneur”, rewarded by Lieyun.com. In 2017, won the “Top Ten Women's Venture Cases of 2017”, rewarded by Alibaba Institute/Chinese entrepreneurs Mulanhui/Alibaba Innovation Center. In 2018, won the “Top 50 New Character of Business Influence in the year of 2017”.