许长虹

发布时间：2013-03-27 15:36:15  浏览次数：6375735  来源：博鳌亚洲论坛

许长虹先生现任职亚马逊中国副总裁，负责亚马逊在中国的市场营销业务，主要包括市场营销战略规划、传统营销及数字/移动营销、媒体及企业公共关系管理、市场发展研究分析、在线营销技术开发平台及渠道管理等。加入亚马逊之前，许长虹先生就职于花旗银行，任花旗银行中国副总裁一职，负责花旗银行中国的电子银行业务、移动银行、ATM业务、在线市场营销战略规划、企业级业务创新以及创新型企业可行性投资评估。在此之前，许先生主要负责花旗银行在EMEA地区（业务涵盖欧洲、中东和非洲地区的20多个国家）的电子业务市场的运营管理及战略发展规划。许长虹先生是数字及效果营销的提倡者，作为SES资深特邀演讲嘉宾，他致力于推广将IT技术运用于市场营销和公共关系管理中。许长虹先生在品牌管理、广告、在线营销、渠道及销售管理方面拥有16年的跨国公司管理经验，擅长於潜在顾客开发与转化、搜索引擎优化、搜索引擎营销及整合营销等。许长虹先生拥有英国莱切斯特大学商务经济学学士学位以及香港大学经管学院经济硕士学位。

Mr. Brian Hui is the Vice-President of Amazon China and is responsible for the strategic and operational management of marketing and public relations across all Amazon’s business units in China, which includes strategy development, online/offline marketing communications, mobile platform, media relations and public communications, consumer analysis and market research, marketing technology platform, and channel management. Prior to joining Amazon, Mr. Hui served as the Vice-President of Citibank in China, where he was responsible for ebanking, mobile banking, ATM, digital marketing, innovation and ventures. Prior to that position, Mr. Hui was in charge of Citibank China’s regional ebusiness operation and strategy for EMEA (Europe, Middle East and Africa). Mr. Hui has been a pioneer in digital marketing for more than 13 years, as well as a honored speaker at SES. Mr. Hui advocates the use of technology to power marketing and public relations. He joins Amazon with over 16years of experience in brand management, advertising, online marketing, and channel and sales management in multinational firms. He is an expert in customer engagement modeling, search marketing, marketing automation and integrated marketing. Mr. Brian Hui？graduated from Leicester University with a bachelor’s degree in Business Economics, and holds amaster’s degree in Economics from the School of Economics and Management at Hong Kong University.