发布时间：2014-03-14 13:53:24 浏览次数：1379750 来源：博鳌亚洲论坛
Samsung has a history of 76 years since Samsung Trading Company was founded in Daegu, Korea in 1938. With the management philosophy of economical contribution to the nation, priority to human resources, and pursuit of rationality, Samsung Trading Company started by selling and exporting after processing agricultural and marine products. Now, Samsung has grown to own a group of companies with a total of 29 affiliated companies working in diverse areas. The affiliated companies include electronics business such as electronics, display, SDI, electro-mechanics, finance business such as life insurance, fire & marine insurance, card, securities, heavy chemical business including heavy industries and engineering, trading and service business such as C&T, hotel, hospital, Cheil industries, etc. and other independent affiliates.
Samsung recorded global sales of US$ 369.7 billion with 510,000 employees working for the company. Samsung Electronics became one of the world’s top-notch IT global companies. The brand value announced by Interbrand stood at US$ 45.5 billion, ranking 7th globally.
Samsung set the goal of ‘building the second Samsung’ in China. With this goal in mind, it entered the Chinese market starting from 1992 and now has about 110,000 employees working in 175 bases including a total of 22 companies, 37 production bases and 10 research centers.
Sales topped US$ 63.3 billion in 2014 and investment in the Chinese market ranks #1 among foreign-funded enterprises with a total of US$ 22.1 billion as of the end of this year. Samsung is planning to expand its investment focusing on high-tech industries such as semiconductors, display, batteries for electric cars, etc.
Samsung is executing its business strategy in step with the Chinese government’s deepening and expanding reform and opening-up policy, policy to build the domestic market through grand development of the western area and urbanization, and China’s industrial upgrade policy of 7 strategic emerging industries. Efforts were made during the past two decades to secure manufacturing/export advance base, but in the future, Samsung will try to become a true local company doing business focusing on the Chinese domestic market. To achieve this goal, detailed strategy will be planned to develop consistent business structure fit for the local market, expand investment in high-tech equipment industry, strengthen R&D, diversify businesses, expand investment and business area to the mid-western/northeastern/small and mid-sized cities.