发布时间：2014-03-18 09:38:56 浏览次数：1413086 来源：博鳌亚洲论坛
Introduction of Mengniu Dairy
Inner Mongolia Mengniu Dairy (Group) Company Limited was established in August, 1999, with its headquarters located in Shengle Economic Zone, Horinger County, Hohhot，Inner Mongolia. The company was listed in Hong Kong in 2004 (stock code: HK2319) and its stock was selected as the constituent stock of Hang Seng Index in 2014, the first among Chinese dairy manufacturers. In 2015, Mengniu ranked the 11th among global dairy product manufacturers.
As one of the leading suppliers of dairy product in China, Mengniu devotes itself to the research of custom-made dairy products for the Chinese people and ranks among the top 20 in the global dairy industry for 8 years in a row. During the 17 years since its establishment, Mengniu’s product line ranges from liquid milk, ice cream, milk powder to cheese, where key products include Milk Deluxe, Just Yogurt, yoyiC, BB-12 fermented milk, Future Star, and sour yogurt, etc. Mengniu has been in cooperative relations with international partners such as NBA and BFA (Boao Forum for Asia) for 10 years, serving as NBA’s official supplier in China and the only designated dairy product supplier of BFA. As early as 2003, Mengniu products were listed on the menu for Chinese astronauts for its high quality. In 2015, Mengniu joined hands with Shanghai Disney Resort and became official supplier of dairy products of the latter.
Up till now, Mengniu has over 40,000 employees, 33 production bases and 58 plants nationwide, with an annual production capacity of 9,110,000 tons. In 2015, Mengniu’s revenue reached nearly RMB 50 billion, among which the sales of high-end UHT milk and low-temperature yogurt take the lead.
In July 2009, COFCO Group, the country’s largest corporation of cereals, oils and foodstuffs, became Mengniu’s largest shareholder. Over the past years, Mengniu has been integrating global resources, and has reached strategic cooperation with Arla Foods(from Denmark), Danone (from France), White Wave (from the USA), AsureQuality (from New Zealand) and UC-Davis (from the USA) so as to gear itself to advanced management practices worldwide. A large-scale product chain integrating milk source building, R&D, production and sales was established. Intensive milk source with scale totals 100%. In 2017, Mengniu made an additional investment of HK$1.873 billion in Modern Farming, further consolidating its position as the largest sole shareholder (39.9%) of Modern Farming. This reveals Mengniu’s determination in controlling quality milk source.
Mengniu is cooperating with R&D centers in the USA, France and Denmark so as to provide better products for Chinese consumers as a healthy food manufacturer in the future. Mengniu has established cooperative relations with over 30 universities and research centers. The company is also, on behalf of the Chinese side, engaged in the implementation of the state-level program “Sino-Danish Dairy Product Technical Cooperation Center” initiated by the Agricultural Department of both countries.
In 2016, Mengniu’s manufacturing base for exports was approved in the audit which requires “same line， same standard and same quality” for products sold to both overseas and Chinese consumers. Mengniu thus became the first dairy supplier who has received the certification, which demonstrates its high quality and good reputation in the domestic and global market. Mengniu products are widely sold in countries and regions such as New Zealand, Singapore, Mongolia, Myanmar, Hong Kong, and Macao. Exports stored in normal temperature, low temperature and frozen temperature are approved and recognized by overseas markets.
The dairy industry is an indispensable industry for a healthy nation and strong people as well as the prerequisite for realizing the “Chinese Dream of Health”. In the future, Mengniu will stick to the idea of “invincible quality, innovation and sustainability” in building a premium brand and promoting the development of national branding innovation and dairy product quality with its every endeavor.